Why the fertility market is poised to explode
Our deep dive into the space including analysis, predictions, a market map and interviews with a wide range of experts.
My co-author for this post, Leslie Schrock, is the author of a new book called Fertility Rules, published by Simon & Schuster. She also publishes a Substack with a weekly roundup of fertility-related news.
So how big is the fertility market really? Well, that’s the question that investors are grappling with as we speak. It’s a difficult one to answer, we think, because the sector today is a bit like the luxury travel market before the introduction of Airbnb. Demand is through the roof, but access is restricted to those who can afford it. The most widely-used interventions like In Vitro Fertilization (IVF) remain out of reach for most people, particularly in the United States where there is almost zero public funding. But in the next few decades, we expect to see more democratization driven by a few key areas: health delivery advancements, new methods for testing and treatment, robotics and automation, artificial Intelligence, and novel biotechnology. All of that could burst the market …