Healthcare is so complex that employers are paying for dedicated health advocates
Great piece (as always)
Speaking from the Canadian experience, I can say that care navigation is still a thing even in a single-payer environment (just maybe not as big a thing). In the employer space, we don't necessarily see distinct vendors for care navigation, but the major B2B virtual care/digital health providers are growing their own internal capabilities in this area to further differentiate.
Amazing (and sad) how there is a whole market category based on a problem in healthcare that shouldn't even exist.
It's more than literacy, it's also transparency in what we are all trying to navigate. A black box is a black box; if I don't have access to the information it doesn't matter how literate I am. This is a great piece. Thanks for writing it.
Thanks for writing this, very interesting and helpful. Another company in the General Navigation category is Cohere Health, targeting health plans and focusing on prior auth (Boston based): https://coherehealth.com/
This is honestly the best and most informative article I have read in a while. Well done!
Great overview of the plethora of options related to advocacy and customer navigation. As a dedicated pharmacy consultant, our practice has expanded roles to drive a Health Innovations Practice working with these various players to align strategies for self funded payers.
I agree that every other week it seems we learn of a new digital startup promising 3:1 Guaranteed ROI. Understanding their niche and pairing it with the right client will keep brokers/consultants around. As the complexity grows in healthcare space these companies will have a place.
Thanks for sharing!
@farr--I love how some of the predictions came true (movement into telehealth).
@farr, curious what you would say about the market now given it's been 2 years. From what I've heard it's a bloodbath in the b2b space. AI has radically improved search (to an extent).
Where do you feel the market has a lot more potential in?
that was outstanding. I'd like to share a presentation with you about where healthcare is headed, with or without the support of traditional payers and providers to get your thoughts. How can I contact you?